Brainstorm was tapped by the American Riviera Bank to come up with a new tag-line and some snappy copy. After considerable thought we delivered the tag line "Smart Banking for Smart People", which met with a great response and powered their brand advertising from 2014 until the merger with Bank of Santa Barbara. We also wrote all the copy for the splash pages of their new website, to address the brief of making it feel less predictable "bank-speak".
