Brainstorm was tapped by the American Riviera Bank  to come up with a new tag-line and some snappy copy.  After considerable thought we delivered  the tag line "Smart Banking for Smart People",  which  met with a great response and powered  their brand advertising from 2014 until the merger with Bank of Santa Barbara.  We also wrote all the copy for the  splash pages of their  new website, to address the brief of making it feel  less predictable "bank-speak".