MOXI Returns to Brainstorm for 2018 Creative Strategy

MOXI_-Building-sans-tree-w-train-1170x738.jpg

Following a massively successful launch in early 2017, MOXI has asked Brainstorm Creative to help craft their creative marketing strategy for a second year.  Visitors  in year one dramatically exceeded expectations and year two requires a fresh creative approach to keep  ticket numbers high and  begin to advertise over a wider area.  We look forward to another exciting creative collaboration with MOXI.

Zimperium Web Spot Wins Second Award

The web-spot that Brainstorm created for Dallas-based mobile security provider Zimperium, has won a 2017 Telly Award as well as a coveted Summit Marketing Effectiveness Award.  The combination of a Summit MEA and a Telly is  especially gratifying because they recognize and honor both our strategic marketing expertise and our  exceptional creative execution.  Selected out of entries from 13 countries worldwide, it is exactly this  winning combination that brings clients back to Brainstorm time and time again.  Hooray!

Goodbye, Virgin America .....

On the sad demise of the game-changing brand, Virgin America, we at Brainstorm Creative are inestimably proud to have had them as a client for many years. From the very first air-to-air shoot of an Airbus for their launch in 2007 - iconic footage over the Golden Gate Bridge that is still used to this day - to traveling all over the US filming passengers, crew, in-flight and on the ground to capture the spirit of the airline in 2015. It's been a wonderful ride Virgin America, and we have loved flying with you.

View from the cockpit of the camera plane as we do a  flay past over Yosemite.

View from the cockpit of the camera plane as we do a  flay past over Yosemite.

Our favorite shot - so unusual - the  wing tank of our Lear Jet in the foreground

Our favorite shot - so unusual - the  wing tank of our Lear Jet in the foreground

Kirsten Cavendish and aerial D.P. Phil Pastuhov  shooting with the snorkel-cam aboard the Lear

Kirsten Cavendish and aerial D.P. Phil Pastuhov  shooting with the snorkel-cam aboard the Lear

Our esteemed client, the inimitable Gareth Edmondson-Jomes, inside the Airbus before take-off.

Our esteemed client, the inimitable Gareth Edmondson-Jomes, inside the Airbus before take-off.

Shooting at Newark in a snowstorm.

Shooting at Newark in a snowstorm.

Richard Weston-Smith in the cockpit at San Francisco

Richard Weston-Smith in the cockpit at San Francisco

Brainstorm's crew filming  an interview at 30,000 over Colorado.

Brainstorm's crew filming  an interview at 30,000 over Colorado.

MOXI is Arriving! 2.25.17

After twenty years of hard work by a dedicated group of volunteers, MOXI, the Museum of Exploration and Innovation, is ready to launch on February 25th!  Brainstorm has provided overall launch strategy, messaging, print advertising, Radio and a 30 second spot that will pay on regional television as well as cinema theaters and multiplexes throughout the central coast.  The spot, directed Brainstorm's award-winning director, Kirsten Cavendish, demanded multiple days shooting as exhibits were completed and the  space was available, including high speed photography and elaborate lighting.  

A Roof With A View

A Roof With A View

MOXI Launch Campaign Gets Underway ......

IMG_5861.JPG

As the launch of MOXI draws ever closer, Brainstorm's launch advertising campaign broke in Santa Barbara this week with print and online ads in The Independent, Noozhawk, The Sentinel, The Montecito Journal and more.  Right now the campaign is focused on  selling annual memberships in the run up to Christmas, but TV, radio and cinema spots are in production, pending the announcement of a launch date, early in 2017.

Brainstorm Completes Videos for Storyteller non-profit

Brainstorm recently completed a series of six videos for Storyteller, one of a kind non-profit in Santa Barbara  that provides therapeutic pre-school for homeless children.  Even in an outwardly affluent community like Santa Barbara, there are still parents who struggle with  finding homes, jobs and a secure environment in which to raise their children.  Working with these children and the amazing teachers and staff of Storyteller was a privilege, and we are honored to be able to serve the community by creating awareness for the extraordinary and valuable work they do.

MOXI appoints Brainstorm as Launch Marketing Partner

MOXI, the Wolf Museum of Exploration and Innovation will ignite learning through interactive experiences in science and creativity. Brainstorm Creative is proud to have been selected as the marketing partner to help launch MOXI to the world.  When the doors open in early 2017, the museum will include more than 17,000 square feet of exhibits arranged in eight themed areas which you can learn more about by becoming a MOXI Insider

Located in the heart of downtown Santa Barbara, California, MOXI will be a destination for area families, visitors to the Central Coast and more, with a smart classroom and interactive media space to provide unforgettable experiences for learners of all ages. MOXI will also be available for private events, featuring breathtaking views from the third floor Sky Garden.